As an Asian promoter, does that influence how you approach the industry and the Minty Boi brand?
Our team members are from everywhere and of many different descents, China, Brazil, Dagestan, India, and obviously America. Being from these backgrounds really opens up our view by bringing in many different culture, music and art. I think it gives us just a little more knowledge to appreciate other things.
But the process is very organic, just something we all gravitate towards. Number one rule has always been supporting good art. I am very grateful that we can be a part of it.
And some answers from my teammates!
Raghav, Talent Buyer
As the son of Indian immigrants, when I started in the music industry I didn’t see many people who looked like me, but that’s changed a lot over the last 10 years and I see a lot more diversity and multiculturalism. The Minty Boi brand is all about putting the spotlight on artists that may be ignored by the bigger concert promoters. We have a firmly DIY ethos that I attribute, in part, to my “outsider” background in the music industry itself, whether we’re promoting a Chinese rock band, Mexican DJ collective, a niche internet podcast, or Syrian wedding singer, we all are driven by our love of music and art and bringing more attention to overlooked artists and scenes.
I think when our social media followers see Minty Boi promoting an artist they may not be familiar with, they’re more willing to check that act out and give them a listen than if they were seeing that same show announcement from your standard venue or mainstream promoter. Our followers trust that if we give an artist a co-sign, they’re gonna be hearing something new, exciting, and that may be the next big thing.
Gabby, Marketing Content Manager
I would say that growing up in a multicultural household allowed me to be exposed to different people and points of view from an early age. Both of my parents loved music from all over the world, and I believe that this early exposure allowed me to develop an open mind (and an open set of ears) toward a variety of music that strays from the mainstream or perhaps is leaning towards a different point of view.
What shows are you most looking forward to in 2024?
Everyone we work with :)
Check out Minty Boi shows on DICE